In most peoples lifetimes, weddings are a once off event.
For suppliers in the wedding or events industry, they are a frequent occurrence. Particularly for florists who work with wedding clients, we have our work cutout for us, as with weddings being the productions that they are these days, there is a large amount of insight, knowledge, experience or ‘education’ that we find ourselves sharing with our potential clients, as every client is NEW to this background.
It’s one area (I am sure there are others) that is quite hard to ‘package’ because:
a) flowers vary by season
b) there are so many floral and decor elements to a wedding and not all couples do all the possible elements
c) budgets and personal requirements are individual to every couple
d) personal preference on flowers and colour scheme are individual to every couple
e) how complicated the decor/floral styling requirements are and thus how experienced the florist should be
f) what the venue looks like and it’s own decor elements, such as tables, lighting, ceremony buildings or spaces
g) delivery and setup costs vary for every event as it depends on where the venue is, what the venue restrictions are and what floral/decor elements the client wants, which affects the size of delivery vehicles, size of the setup team, possible 3rd party vendors where services may have been outsourced and vendor dependencies e.g. the marquee needs to be up before the flowers can be hung from the ceiling, before the tables can be positioned and laid AND there are Occupational Health and Safety laws to be abided by, particularly for anything hanging from a ceiling…
and so on…
As we live in a digital era, I decided to see how much of this ‘education’ I could share with both suppliers and potential clients alike to try to minimise the amount of information we have to share every time as it can consume a significant portion of our time to do so BUT it is essential to our work, especially those who do custom designed weddings (probably most florists I know). AND it’s incredibly helpful to couples starting their decor/floral journey for their wedding or event.
A few years back, I started a Facebook page called ‘what wedding flowers cost South Africa‘ in an attempt to put some of this information into the digital world, that I and other vendors could refer clients too, particularly if there is a belief that the supplier is trying to pull a fast one (and trust me this is almost NEVER the case).
As it was on a social media platform that I have no ownership of, and it currently has a wealth of info on it, but is typically like old news once the article has been posted, I thought it was high time to put that information onto my blog, that might be more readily accessible to anyone searching for such info.
So I am going to repost all of that information that was out there onto my blog where it should have a longer digital life.
Please feel free to share these posts, but please credit me and PLEASE DON’T plagiarise my words – as has happened by a few naughty florists in the past.
21 July 2016
First up – South Africa couples – I don’t think you realise how good you have it as regards the pricing of flowers and decor for weddings. I belong to a few International Florist networks and groups and can tell you, that you are getting a fabulous deal no matter how much you are paying
Take a look at this article for an average US wedding (from my international industry contacts, many of them do similar pricing).
Bridal bouquet $300 – at today’s (date posted 21 July 2016) exchange rate = R4285, at todays exchange rate (25 Jan 2019) still R4112,75
Centrepiece $250 = R3572 – at today’s exchange rate, R3427,43
Grooms buttonhole $17 = R257 – at today’s exchange rate R233,06
And these prices exclude a design fee, delivery and setup costs
But WHAT does this pricing give you – you may ask? This is the question that all couples should be asking of any vendor that gives them a quote, so that they can accurately compare quotes.
One bouquet may include imported garden roses, orchids and hydrangea, whilst another may be local tightly closed roses, ruscus and babies breath…
https://www.brides.com/story/how-much-do-wedding-flowers-cost-carmel-valley – although this article is from a while back (almost 3 years ago), it will leave you with your mouth hanging open
Then go and hug your florist and thank them for the great deal you are getting!