Questions to ask your floral designer or florist?

Many blogs and websites have published suggested questions on what to ask your florist, event designer or floral designer before committing to them.

Some have some good questions, some have just recycled what other blogs have published and some are just downright ridiculous.



Just as photographers have different personalities and styles, so do floral and event designers. And given that you as a wedding couple are likely to be arranging quite a lot of what ‘makes your day about you’ with your floral or event designer, you should feel like you get along and that they get you. It can be incredibly frustrating on both ends, if you just don’t speak the same language and this does happen, simply because we are all different.



I would also advise that before you just contact the first 3 florists that come up on your google search, that you look at their websites, their social media pages and check how often they post to see what they are doing, what their natural style is and the kinds of designs/flowers they use and if this resonates with you. Many florists can do many styles, but not all may do the style that you like or are after and there’s not much point contacting them if they don’t do what you want.

A little bit of homework onĀ  your part before your reach out will save a lot of time for you to not contact someone who is just not the right fit for you.

A face to face consultation is always a good idea in our opinion, as it allows you to see if you communicate similarly and if you are being heard and understood by your potential floral/event designer. It also allows them to get to know you a little better so that they bear your personalities in mind when making design and flower choices on your behalf. However, with the pandemic, time pressures and so on, it is not always possible. Then, its great if you can share a bit about yourselves with your potential designers and make sure you find out a bit about them as well – to see if there is anything in each other’s values or ways of working that might not work for you. This can be done by one of the many video calling platforms as well, so there are still ways to make this happen.

And a great initial questionnaire is really helpful – if they don’t ask you good questions about your event, how will they know how to deliver it correctly.


We are also great believers that even if you have a wedding planner appointed, you should still ‘meet’ with your floral designer. Not to do so, would be like getting your wedding dress designed without talking to or meeting the dress designer. Each creative has a way of working, honed over years of experience in their field. And with due respect to the many wonderful planners, not all them speak flowers, or can translate an overall vision to the florist correctly, or know the right questions to ask of you regarding your decor.

A good floral designer knows what questions to ask you during a consultation in order to root out what is really important to you, to then help you allocate your budget appropriately and effectively, to make suggestions that will appeal to you and to check on subtle preferences that may not come through in written feedback.

Here are some valuable questions that we think you should ask you floral designer:

  • Are you available on my date?
  • Do you do other weddings or events on my date?
  • If yes, do you have enough staff to deliver all events satisfactorily?
  • Will you personally oversee my event setup/florals? If not, who will?
  • Do you have a minimum budget that you work with?
  • How long have you been in business as a floral designer?
  • What can you suggest to help me maximise my budget?
  • Are your favourite flowers in season on your event date?
  • What flowers are in season in my colour scheme?
  • Do you condition the flowers before arranging?
  • What is your cancellation, postponement, deposit and refunds policy?
  • Can you do the style of flowers that I am after?
  • Can you show me examples of your work in the style that I am after?
  • What other decor elements or services can you provide or arrange on my behalf, e.g. candles, glassware, chairs, linen?
  • Do you offer a mockup service?
  • Is the mockup available before or after booking your services?
  • If I want the guests to take the flowers after the wedding, is that possible with the designs that I like?
  • How do they take payment?
  • Do you come and setup my wedding or do you send staff to do so?
  • Do you have insurance and public liability insurance?
  • Do you have terms and conditions? May I see them?